Detroit Riverfront Conservancy

The Detroit Riverfront Conservancy is a mission focused on developing access to the Detroit International Riverfront. The 5 1/2 mile long walkway is responsible for the establishment, improvement, operation, maintenance, security, programming and expansion of the Detroit RiverWalk and associated green spaces. Through its public and private partnerships, the development of the riverfront district will facilitate a foundation for community access and neighborhood growth. ​​​​​​​
The solution we present is a rebrand designed to highlight the elements that represent the city of Detroit.

Art Direction, Creative Direction, Design, Graphic Design

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